| With its aspirational and creative styling, hotel
design is becoming increasingly influential for domestic
interiors, yet the imaginative Gladstone Hotel in Toronto
offers a unique take on the designer hotel
phenomenon. |
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| Hotel exterior |
New Nouveau room by Lolli Ursomarzo and Daniel
Riitano | |
The humble but highly creative and humorous Gladstone
Hotel is a 51-room gem which opened in the hip Queen Street West
neighbourhood of Toronto in December 2005 after a year-long
retro-fit.
It's an off-the-wall foil to the fantastically grand hotel design
propagated by the likes of the Hotel
Puerta America in Madrid, each floor of which was created by a
different architect or designer, including Marc Newson, Sir Norman
Foster and Zaha Hadid.
With the tagline "Unique Hotel" (as opposed to "Boutique Hotel"),
the former red-brick boarding house with Victorian elevator has been
lovingly restored and all rooms are individually designed by
artists – there's even a gallery on the first floor and
an artist-in-residence programme.
The attention to detail in each room of the Gladstone is truly
impressive, from custom-designed wallpaper and fabrics to unique
furniture and novel ways of "disguising" typical hotel facilities,
such as the television and DVD player.
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| Art gallery |
Lobby | |
Hotel history
Built in 1889, the Gladstone is the oldest continuously operating
hotel in Toronto. Now owned and renovated by the Zeidler family,
whose Zeidler Partnerships is the project's architect, there's an
inherent sense of community and consideration in the renovation.
The previous occupants of the hotel, which had become a boarding
house, were individually rehoused, and the family is known for its
"anti-condo" stance, rallying against the increasing number of
generic condos being built in this growing city.
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| Billio Room, designed by artist-in-residence Bruno
Billio |
Design philosophy
Christina Zeidler, who was originally building a career as a
video artist, is now the Gladstone Development Manager. Her
connections in the art world have no doubt helped to create a space
that relies on community and creativity, by making use of the
hotel's grand publics spaces.
Her design philosophy is eightfold: Experimental, melding
cultural entrepreneurship and urban development; Innovation in
Development, to create a model of stewardship in development;
Neighbourhood, being rooted in the Parkdale community with an
eclectic clientele; Experience, giving visitors instant
access to the diverse Toronto art scene; Facilitating, with a
mandate to facilitate other people's ideas; Emerging,
focusing on new ideas that demand new forms of expression, new ways
of thinking and new ways of looking at creativity; Access, to
establish and maintain accessibility to art, community and culture;
and Green, striving to make the hotel an environmentally
conscious "citizen".
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| Best Room designed by Christine Zeidler |
Puzzle Room designed by artist Melissa
Levin | |
Room designs
Aside from the laid-back, no-uniform bellboy, who wears a "Fire
Me" T-shirt, WGSN's favourite part of the Gladstone is the Teen
Queen room, complete with Teen Beat posters on the walls
and a sleepover-friendly pink crochet bedspread.
"Cookie cutter hotel rooms just wouldn't fit with the diversity
of events, people, and experiences that the hotel has become known
for," reads the hotel's manifesto-style literature.
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| Teen Queen, designed by artist Cecilia Berkovic,
exploring aspects of romance, consumer culture, leisure and
identity. |
"We wanted the rooms to be as individual as our patrons. Artists
were selected from a formal, juried submissions process and room
designs were chosen based on their originality and intent, with the
comfort of guests in mind. We chose room proposals that would invite
guests to experience the hotel space through some one else's
eyes, yet also invite their own interpretations and
fantasies.
"The artist-designed rooms are not themed rooms; however
they are eclectic and range in aesthetic, with respect for both
design and craft."
Canadiana Room Designed by reupholstering business The
Big Stuff and interior designer Jenny Francis, this tongue-in-cheek
room celebrates the "awesomeness of Canadiana" and pays homage to
the long tradition of travel inspired by the history of the hotel
itself.
Racine Room Designed by artists Susan Collett,
Penelope Stewart and Nicholas Stirling, this is a romantic Victorian
room, with the television hidden in a stack of old suitcases and a
set of laminated old postcards to flick through while in the
bathroom.
Biker Room Designed by Toronto-based artist, curator
and writer Andrew Harwood, this room was inspired by the "glamour"
of 70s biker culture. Harwood's artwork explores symbols and themes
of masculinity, often with a "tongue-in-cheek" approach.
Red Room Designed by textile specialists Ruckus (Kate
Austin and Kristin Ledgett), this is a sumptuous celebration of
colour, pattern and texture.
Faux Naturelle "Lesbian separatist commune meets
Storybook Gardens" in artist Allyson Mitchell's room, which feels
like a woodland retreat. Mitchell is a co-founder of the fat
activist/performance group Pretty Porky and Pissed Off and teaches
feminist activism and pop culture at York University.
Blue Line Room Designed by Barr Gilmore & Michel
Arcand (Ghost Design), this is an "ultra sexy room design that is
the ultimate synthesis of contemporary graphic and furniture
design".
Offset Room A conceptual "room within a room"
designed by architects Heather Dubbeldam and Tania Ursomarzo.
The Felt Room Designed by artist Kathryn Walter, the
walls of this room are covered in industrial, sensual, textured felt
that is both cosy and modern.
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