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Butter Public Relations Inc. Named as Agency of Record for The Gladstone Hotel
Toronto’s Harbingers of Hospitality Sear Up Stories for the Queen West Hub of Cultural Creativity

TORONTO, January 14 2014 – Butter Public Relations Inc. is excited to announce its newest client: The Gladstone Hotel. Adding to the company’s already impressive roster – including All-Clad Metalcrafters, Pusateri’s Fine Foods, Just-Eat.ca, Delicious Food Show, and WineOnline.ca, to name a few – The Gladstone Hotel is the agency’s first boutique hotel client.

The Toronto-based PR firm has concocted many a food-focused initiative for the cultural hub of Queen West. Ready and raring to highlight everything from the stunning dishes in the hotel’s spectacular café restaurant by Chef Mario Paz, to the intricacies of the hotel’s rotating room designs and special designer features, to upcoming partnerships that’ll excite any gourmand and so much more, Butter PR secured the account based on the companies’ mutual love of all things food, hospitality and culture, and Butter’s proven track record of success navigating the robust and impressive Canadian food and media industries.

Butter PR’s experience in all things food (eating likely our strongest suit) and hospitality (may we freshen your drink?) will set the foundations for a partnership that will re-introduce Toronto to the cutting-edge and wholly diverse Gladstone Hotel brand. It’s a pairing more satisfying than a California Cab and Tomahawk Steak, and we like to think that match is pretty darn close to perfection. Wouldn’t you agree…?

About The Gladstone Hotel

Since relaunching in 2005 under the ownership of Christina Zeidler as the gloriously renovated and restored Queen West totem, The Gladstone Hotel has enlivened the cultural landscape of Toronto via its arts, music, design, food, drink, and event programming. It is a culturally-imperative institution in Toronto’s West End, and will remain a beacon of the city’s historic past even as it lays the framework for its future. From its stunning artist-designed boutique hotel rooms to its fantastic culinary program helmed by Chef Mario Paz, The Gladstone Hotel is, and will always remain, the cultural consort of Toronto’s hospitality scene.
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About Butter Public Relations Inc.

Established in 2010 by Shawn Rusich, Butter Public Relations Inc. is a Toronto-based boutique communications agency specializing in food and lifestyle clients. Representing chefs, restaurants, kitchen equipment, gourmet food products, and more, the agency is Canada’s foremost resource for culinary marketing expertise. Focusing on its clients’ needs, Butter offers seamless support in public relations, marketing, advertising, event planning, sponsorship, and social media to capture targeted brand audiences. Through strategic media and consumer outreach to social media innovation, the company has served as the representation of numerous industry-leading clients, including All-Clad, Pusateri’s, Just-Eat.ca, WineOnline.ca, and Informa Canada’s Delicious Food Show.
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