GLADSTONE HOTEL ROLLS OUT GALLANT BIKES-TO-BORROW
Toronto’s Gladstone Hotel puts a new spin on complimentary hotel guest amenities with stylish, locally assembled commuter bikes
JUNE 2013 – Just in time for summer, the Gladstone Hotel is pedalling a new way for its guests to explore downtown Toronto, complimentary hotel Bikes-to-Borrow, in partnership with trendsetting Gallant Bicycles.
From July 2013, hotel guests can borrow one of two new, stunning, custom, single speed, cruiser-style bikes built by Gallant Bicycle Company. With Gallant’s mandate to design, paint, and assemble their bikes in downtown Toronto, the Gladstone Hotel is excited to have new bikes-to-borrow that are just as locally-aligned as the hotel’s other arts projects, room amenities and restaurant.
For safety’s sake – and just in case – the Gladstone’s sleek and charming Bikes-to-Borrow come complete with helmets, baskets, bike locks, rain jackets, an official Toronto cycling map – and even an optional picnic lunch box for tucking in the front.
“The Gladstone Hotel caters to guests who are ahead of the curve and on the move,” said General Manager Alec Badley.
“Our new Bikes-to-Borrow program with a like-minded urban community business like Gallant Bicycles is a natural extension of the Gladstone Hotel’s commitment to be accessible, active and green. Like the TTC stop right outside our doors and our regular cultural walking tours, Gladstone guests now have another way to explore Toronto, on a bike that is as distinctive, creative and customizable as the place they’re staying.”
Painted and assembled to order right here in Toronto’s Junction district, stylishly, sturdy Gallant Bikes are an ideal companion for both busy city roadways and scenic urban trails. A choice of two striking, modern-retro frame designs is enhanced by countless opportunities for casual cyclists to personalize their ride, from 14 paint colours to a full range of drivetrains and Canadian-made accessories.
“The Gladstone Hotel’s bikes are based on Gallant’s No. 2 frame, inspired by classic designs like incredibly popular Dutch commuter bike seen everywhere across Holland,” noted Gallant co-founder Tony Mammoliti
“It’s is an easy, relaxed, fun ride and we’re happy to have Gladstone Hotel guests out cycling around Toronto as ambassadors for Gallant’s brand-new Bloor West store.”
The first pair of Bikes-to-Borrow arrives at the Gladstone Hotel just in time for the Canada Day long weekend and can be signed out by hotel guests at the Front Desk on a first-come, first-served basis. Whether it’s to explore the Waterfront Trail, check out the scene at Trinity Bellwoods Park or just load up on ravishing retail finds, there’s no better way to get around Toronto than by bike.
As to why the hotel went with basic black for their rides, Badley quipped, “There are so many great paint options at Gallant we couldn’t decide. It’s up to guests’ imaginations, and black never goes out of style.”
ABOUT GALLANT BICYCLES: Launched by local entrepreneurs Jason Wood and Tony Mammoliti (also the founder of YNOT Cycle) in March 2013, Gallant Bicycles are a powerful combination of simple design and personal specialization, custom assembled and painted in Toronto. To start your Gallant ride, stop by 678 Bloor Street West or go to www.gallantbicycles.com.