This week our staff is up to something big. Like really big. 18-wheeler mobile art installation big!
I’m talking about Special Delivery, the mobile art installations feature at IIDEX which transforms 18-wheeler truck interiors into site-specific, immersive installations created by local designers and artists responding to the mobile space of show trucks. Paired with a truck sponsor, each installation considers, is inspired by and/or incorporates the materials, processes or products of the vehicles they inhabit.
Co-curated by our Director of Marketing and PR, William Jeremy Vandermeij (along with Shaun Moore and Julie Nicholson of MADE, and Deborah Wang of Toronto Design Offsite), with an 18-wheeler installation by Gladstone President, Christina Zeidler, Special Deliver is extra special for us.
Here’s a sneak peek of Christina Zeidlers 53ft truck installation ‘Simulacra’ for Hewlett-Packard Canada using their latex print technology on a huge array of materials. Now just imagine how amazing the other 50ish feet are going to look!
Come by the Gladstone to see what 18-wheeler stuff Jeremy and Christina have been up to this Fri. 21st 7-10pm during the Fender Bender party and Sat. 22 10am-4pm.