When Pride month rolls around there is a noteworthy buzz you can feel in Toronto. Pride flags are hanging high on schools and businesses, queer programming takes over the event listings in the city and most importantly there is an overall vibe of advocating for self love and acceptance and being true to who you are.
Whoever you love or however you identify, the Gladstone provides a 100% judgement free zone —in fact we encourage all unique humans and things! As a lady led and queer owned and operated B Corp business, the Gladstone takes pride in providing a safe and sustainable space for all to eat, drink, play and stay, no matter who you are or where you come from.
And with that in mind you won’t find cookie cutter hotel rooms here. Every room in the hotel has a personality of its own, as each is uniquely designed and imagined through the eyes of an artist. Everyone can find something that sparks their interest in a room and connects to something within themselves.
No matter how you decide to spend your Pride, we’ve featured some of our favourite rooms that will provide you a place to stay while you play, that’s just as unique as you!
Room 303 | Lucky Stryke
“Lucky Stryke” takes guests on a journey through Toronto’s queer bar culture from decades past. Designed by HGTV’s very own Tommy Smythe, the room is bright and modern with clean lines, has custom crown moulding, luxury finishes and bursts of colour via original hand-drawn artworks by Tommy himself. Lucky Stryke is the perfect combination of contemporary comfort and playful aesthetics!
Learn more about the history of the Queer culture of “Lucky Stryke” here.
Room 304 | Faux Naturelle
“Faux Naturelle” feels like a woodsy retreat where lesbian separatist commune meets Storybook Gardens. Designed by Allyson Mitchell, the room creates a log cabin vibe perfect for an escape from the busy city. Since 1997, Mitchell has been melding feminism and pop culture to play with contemporary ideas about sexuality, autobiography, and the body, largely through the use of reclaimed textile and abandoned craft.
The hotel guest staying in this fairy glen will have a jumb-o-tron view of a bevy of husky wood nymphs frolicking in a forest glade via a giant erotic fun fur canyon scene covering the largest wall in the room!
Room 317 Aura Room
Welcome to artist Sarah Keenlyside’s Aura Room, inspired by a self exploration and discovery of the colour palette that subconsciously recurs in her life and work, and ultimately lives within. Influenced by her favourite artist Sol Lewitt and her mentor Douglas Coupland, Keenlyside incorporated this palette and into a mural inspired by the patterns and colours of her own Aura.
“The Gladstone is like my home away from home. I’ve always viewed the hotel as a vital incubator for artists and a refuge for creatives of all backgrounds in the city. They will take a risk with you – and give you creative freedom to create something truly unique,” said Keenlyside. “I’m so honoured to be an enduring part of this place.”Artist, Sarah Keenlyside
402 | Echame Flores
Echame Flores is a Spanish expression. Translated literally it means “throw flowers at me”.
Room 402 is inspired by the Gladstone’s Victorian heritage and the idea of bringing back the romance of travel. Designed by Toronto raised artist Rayne Baron aka Ladyfag, this room should transport you back to a time long gone. 100 year old antiques are combined with cleverly hidden modern amenities to invite you to forget the outside world and bathe in the opulent prettiness of a long ago time. From the hand printed wallpaper, glowing chandeliers, dark carved mantle and Victorian memory boxes made by the artist out of old findings, nothing is left unadorned.
All of these little details should make you feel like flowers are being thrown at your feet.
Room 403 | Surreal Gourmet
Designed by artist, Food Network Canada host, 7-time Guinness World Record holder, gastronaut and Toronto explorer, Bob Blumer, Surreal Gourmet is a playful and nostalgic room that blends retro, modern, interactive and personal elements for Gladstone guests to dig into.
Surreal eye candy includes: a Swiss cheese canopy over the bed, a Fruit Loops armoire, a caviar tin clock, and the original inspiration Blumer dreamt up for the Surreal Gourmet room–the marshmallow pillow.
The cherry on the top? Definitely the kitchenette complete with a panini maker for late-night or breakfast sandwiches and a set of Blumer’s favourite chef knives, lit up by a custom made wine glass chandelier and stocked with 9 hand-picked wines.
Room 405 | Parlour of Twilight
The Parlour of Twilight room is cast in the uncanny revelations of the magic hour. Neon light, shimmering fabrics, tin ceiling tile, shadowy flora, indirect lighting, and 1940′s inspired furniture combine to create an enchanting neo-noir reverie. The total design of The Parlour of Twilight invokes a sensual experience; soft pale blues, midnight purples and metallic accents affect an overall mood that is cool, seductive and serene.
Designed by Simone Moir whos works explore the individual and collective means of negotiating identity and the tensions between sexuality, freedom and space, guests are welcome to stay in the evolving mystery of this room.
And with that list come many more rooms to explore. The comforting thing we like to think of is that anyone is able to find their place in the hotel. No matter where you come from, no matter how you identify, no matter who you love –everyone is welcome! Leave your worries at the door and book a room you can feel safe and at home in!
Take a look at the rest of our Artist designed hotel rooms here