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Tara McCallum – Director of Marketing

Tara’s the Director of Marketing at the best place on earth: the Gladstone Hotel. She leads a small team of magic ponies that are responsible for all things marketing – from branding and design to event promotion, social media, digital marketing and PR.

Her personal and work lives revolve around art, writing and social change.  Her career is based heavily in writing – having written for a range of industries including travel & hospitality, fashion and lifestyle. She comes to the Gladstone from her previous gig leading a marketing team at ME to WE, an innovative Canadian social enterprise.

Most of her off-time is spent traveling and volunteering—passions that have taken her from Cambodia to work with developing communities all the way to Malta to work with African refugees.

Tara hopes to maintain and grow the Gladstone’s strong community roots by building more partnerships with local businesses, charities and non-profits. For media inquiries, partnership requests or long meaningful chats drop me a line at