Every day is women’s day at the Gladstone Hotel, but this month we’re taking some time to reflect and appreciate our feminist business model and the people who make everything we do possible.
Scroll down to meet some of the women behind our ever-evolving cultural hub and to learn more about the Gladstone Hotel’s inclusive approach to feminism!
Christina Zeidler, Founder & Creative Director
Our founder and creative director has been the driving force behind the vision of the hotel since arriving in 2003. She set out to renovate and revitalize the building using a community-based approach, engaging local artists, activists and creatives in the process. She created the “Artist Designed Room Project,” working with local artist/designers to implement 37 individually designed art hotel rooms (and creating a room herself entitled Snapshot). Christina co-founded Come Up To My Room (The Gladstone’s Alternative Design Show) to provide a space for designers and artists to create immersive installations that blur the boundaries of art and design. An artist, performer and filmmaker herself, Christina’s aesthetic and energy can be found throughout the hotel. She even took a hiatus from running the property to create her first feature film: Portrait of a Serial Monogamist, a queer rom-com filmed right here in Toronto. Check out the trailer here.
Lee Petrie, Exhibitions Director
Art inspires everything we do at the Gladstone. Lee coordinates and curates all of our gallery programming from Come Up To My Room and Grow Op to Nuit Blanche and CONTACT Photography Festival. This powerhouse keeps our galleries alive with 365 days of art every year! No biggie for Lee, who has two masters degrees in Art History and Museum Studies and has curated for spaces such as Toronto Pearson International Airport and the Living Arts Centre.
Brandi Greenwood, Executive Chef
This supermodel turned chef is the lady-boss of our kitchen team! Creating beautiful meals with local ingredients in our Cafe & Melody Bar every day, as well as hundreds of catered events every year, this team is always busy! Loved by her staff, Brandi infuses the kitchen with respect, humour and oh so much sarcasm.
Tara McCallum, Marketing & Communications Director
Tara is a content creator and marketing whiz with a passion for all things creative, innovative and good for the world. Known as a risk-taker, Tara is never afraid to try out a new idea or use an experiential approach to tell the Gladstone’s unique story. With a small but mighty team of creative humans, Tara runs all of our marketing and communications initiatives, from ideation to execution. You may have even caught her on TV or in a magazine article chatting about one of many unique Gladstone experiences. Outside of work Tara is working on launching her own [tiny] creative space in Mimico. Check it out here.
Bonnie Yau, Graphic Designer
Bonnie has the ridiculous (but amazing) job of turning lofty concepts and ideas into concrete designs–creating everything from event posters, art catalogues, menus and signage to digital ads, webpages and more! At home, Bonnie is a self-taught maker, creating and building things from intricate hamster cages to furniture and accessories. She’s also turned her body into a canvas with a collection of tattoos inspired by her favourite artists.
Emily Elston, Sales Director
Emily [right] is our wedding and corporate event guru! As our Director of Sales, Emily is the driving force behind our creative event packages. With her team of event specialists, Emily has brought like-minded, socially conscious clients to the Gladstone such as WealthSimple, UberFlipp and Red Wing Shoes while creating intimate wedding experiences for creative couples all year round. Emily is also a writer, has run a vintage clothing business, and is the mother of the Gladstone’s cutest family member, baby Georgia.
Hayley Frishling, Rooms Division Manager
Hayley makes our hotel room guests’ dreams come true, every day. With the unique product of 37 unique artist designed hotel rooms, and inventive events happening throughout the hotel most days of the week, Hayley and her team help orient guests and ensure they explore the hotel from top to bottom to get the full Gladstone experience! Outside of work you can find Hayley halfway around the globe following Iron Maiden on tour, volunteering her time with JDRF or at home with her [chubby] rescue cat.
Feminism at the Gladstone Hotel
The Gladstone Hotel believes in a non-gender based Feminism, one defined by a methodology that “best practice” is a moving target and therefore we embrace a process of constant re-evaluation of context, impact and inclusiveness of policies, procedures and business practices.
We believe that a business can be a model for a new social and economic order. We acknowledge and appreciate the whole humanness of our employees, guests, suppliers and partners and value our inter-independence.
Together we embody and cultivate an authentic an accessible artistic community in Toronto as we aim to move the social justice movement forward, promote sustainability and anti-oppressive values in the hospitality industry.